VEGA BRAND CHALLENGE 2019
Midlands Meander was the chosen client for this years brand challenge. My team, Little Black Book, challenge their brief and created solutions for their various routes and bring the feeling of a journey.
Concept: Unlimited adventures, one route at a time.
As being one of the creatives, I designed one of 3 executions which was the redesign of their manual guide as a passport size journal. In the journal it had the 5 Midlands Meander routes with a key find so it was easy to navigate each place and encourage individuals to come back each time. A stamp was added so once completed a place, a butterfly stamp would stamp that specific place by the Midlands Meander members.
The colours used are from the original route colours so it still shows the Midlands Meander look and feel but with added illustrations. The illustrations I drew to fit into the natural theme of the Midlands. An A3 map was map to fit into the pocket of the journal so the original map can be accessed too and used for as a guide.
Concept: Unlimited adventures, one route at a time.
As being one of the creatives, I designed one of 3 executions which was the redesign of their manual guide as a passport size journal. In the journal it had the 5 Midlands Meander routes with a key find so it was easy to navigate each place and encourage individuals to come back each time. A stamp was added so once completed a place, a butterfly stamp would stamp that specific place by the Midlands Meander members.
The colours used are from the original route colours so it still shows the Midlands Meander look and feel but with added illustrations. The illustrations I drew to fit into the natural theme of the Midlands. An A3 map was map to fit into the pocket of the journal so the original map can be accessed too and used for as a guide.
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